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How GOTV scores are calculated

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Your GOTV (Get Out The Vote) score predicts two things at once:

  • How likely this voter is to support you
  • How likely they are to actually vote
  • The formula

  • **Voting history** (40%) — did they vote in 2022, 2018, 2014?
  • **Support level** (35%) — how favourable are they?
  • **Engagement** (15%) — recent interactions, sign request, volunteer interest
  • **Demographics** (10%) — age, ward turnout patterns
  • Score range: 0-100

    Priority tiers

  • **Priority 1** (80-100): Confirmed supporters who always vote. Call them first on election day.
  • **Priority 2** (60-79): Likely supporters who sometimes vote. Need a reminder call.
  • **Priority 3** (40-59): Persuadable. Visit one more time before election day.
  • **Do Not Contact** (0-39): Opposition. Don't waste resources.
  • On election day

    Start with Priority 1 at 8am. Work through Priority 2 by noon. Priority 3 only if you finish.

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